IOTW no.440

By August 6, 2018 IOTW

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Autumn 1934

This photograph is one of a sequence in which a number of different models are being photographed outside the premises of a car dealership, presumably in order to advertise the cars ‘For Sale’. As can be seen from the window display the dealer is has announced the arrival of the 1935 range of Morris cars, which of course included the Minor’s successor, the new Morris Eight. The 1934 season Minor two-door sliding head Saloon would now be considered ‘old hat’ and this particular example has covered plenty of miles if the condition of the spare tyre is an indicator. The 1934 season Minors were extremely good value for money when new with leather upholstery, a four-speed synchromesh gearbox, along with hydraulic brakes and shock absorbers, which may partly account for their comparatively high survival rate. (LATplate E9842)

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