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IOTW no.568

By February 28, 2021March 1st, 2021IOTW

It’s unusual to find an advertisement for the Morris Minor that is infrequently seen. This one is such an ‘ad’.  The model featured is a 1929 season Fabric Saloon, the ‘ad’ appearing in The Light Car & Cyclecar on 9th August 1929. The copy extolls the virtues of the car’s long range touring capabilities, citing a recent 1200 mile Morris Motors sponsored trip to the French Riviera and back. This expedition had warranted a full blown article (written by ‘Mileator) which appeared in the March 1929 edition of the Morris Owner magazine.

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