IOTW 314

By December 15, 2015IOTW

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A Minor in Mablethorpe

The Lincolnshire coastline was a strong attraction for holiday makers throughout the Thirties. Cleethorpes, Skegness and Mablethorpe were all accessible from both the Midland and Northern industrial areas either via the railway or by road. Many spent their time in Lincolnshire living under canvas in one of the many large camp sites scattered along that coast. Later that decade a number of these sites were taken over by a new breed of family holiday entrepreneur, among whom was Billy Butlin who opened his first such site in Skegness in 1936.

The tents and what look like early versions of mobile homes seen here are pitched on sand while the brick built building in the background could well be the site’s  facilities block. The scene captured by the postcard photographer includes an early Austin Seven and what is either a Minor or Hornet Saloon in the background.

Sponsored by LAT Photographic Archive www.latphoto.co.uk