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IOTW no.366

By January 13, 2017IOTW

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1931 Swallow Hornet Tourer

When launched the four-seat Hornet tourer was priced at £225, just £5 more than its two-seat counterpart. By 1933 the prices of the (by now) very successful Swallow models had risen dramatically, with the two-seater selling through sole agents Henly’s at £255 while the price of the four-seater had reached £260. The Henly empire had grown significantly by 1933, with branches opening away from its London hub including a new outlet in Manchester. This undoubtedly aided sales of the all Swallow models including the Hornet variants. (The re-touched image is a scan of a piece of Autocar artwork and appears here courtesy of LAT Images)

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