It’s unusual to find an advertisement for the Morris Minor that is infrequently seen. This one is such an ‘ad’. The model featured is a 1929 season Fabric Saloon, the ‘ad’ appearing in The Light Car & Cyclecar on 9th August 1929. The copy extolls the virtues of the car’s long range touring capabilities, citing a recent 1200 mile Morris Motors sponsored trip to the French Riviera and back. This expedition had warranted a full blown article (written by ‘Mileator) which appeared in the March 1929 edition of the Morris Owner magazine.